ADT at CES, Las Vegas 2020
A new brand showcase, positioning ADT as socially engaged, and ubiquitous. Posing the question “what do you want to protect?” The answer is pretty much anything and was demonstrated in a series of interactive experiential moments.
Role: Creative Director
Agency: Sparks
Accenture Ideas For Change Wall, New York City, 2022
An incentive for employees to come back to the office at 1 Manhattan West; Accenture’s innovation hub in the US.
Utilizing cutting edge interactive design and technology, an interactive sculpture allows guests to leave their mark on the future, with ideas that will impact humanity.
Role: Creative Director
Agency: Landor & Fitch
Google GSuite and Google Hardware at NEXT, San Francisco 2019
Story-driven product showcases as part of the Google NEXT conference.
The GSuite showcase used strong geometry and scenic forms to illustrate a use case scenario. Partnering with GANT clothing, a product cycle was ilustrated as the “store”, “design studio” and “factory”. The scenario was linked together with a dynamic shirt display.
Google Hardware products and services were presented around large brand-centric geometric forms and layers.
Role: Creative Director
Agency: Sparks
T-Mobile 5G&Me, Bellevue 2020
5G from T-Mobile is revolutionizing everything from urban cities to rural farms. And this is exactly how 5G is showcased at the new 5G&Me experience center by T-Mobile.
Technologically activated displays take small groups through a series of experiences to fully understand the power and breadth of 5G. Activated coffee tables allow guests to create a profile which is utilized by each moment throughout the guided journey.
A 360 immersive theater, a new city street and retail experience, a coffee production cycle, new ways of learning and farming are all showcased in a technologically enhanced story, delivering the promise of T-Mobile’s 5G anywhere.
Role: CreativeDirector
Agency: Sparks
Pepsi UEFA Champions League Final 2018
Fans “love it live it” with pepsi and get closer to the game.
The “love it live it” campaign heroed world-class players and their lifestyles. Fans got a chance to love it and live it when Pepsi brought this to life at the UEFA Champions League Final. A 360 interactive football (soccer) game takes players from honing skills on the streets to the pressure of the stadium.
The bar, store, personalized t-shirt activation, DJ, as well as socially activated moments throughout the space helped bring the story to life, fans closer to the game, and brand affinity with Pepsi and football (soccer).
APEC Leaders Week, San Francisco, 2023
APEC (Asia-Pacific Economic Cooperation) is an alliance of countries which hosts an annual event for member economies around the Pacific rim. It is held in a different country each year, and this year, the United States hosted the conference in San Francisco.
The project centered around a working concept of harmony. We wanted to create the perfect environment to have productive meaningful meetings between world leaders and their constiuents, where real progress could be made.
Celebrating San Francisco’s unique light and natural habitat was key to exemplifying the harmonious and collaborative envirnmemnt in many of the spaces at APEC. Honest materials, local flora and natural gradients worked together to establish a evocative space and identity.
Role: Group Creative Director
Agency: Hargrove
JW Marriott Hotel Launch Event, Venice, 2015
A locally-inspired opening for a new hotel island in the Venice laguna, Italia.
A three day event culminated in a gala comprised of installations relating to local island traditions. These included bespoke artisanal dishes, locally crafted objects, unique beverages, a deconstructed orchestra, and architectural moments.
Role: Design Director/Creative Lead
Agency: MKTG
Skoda Global Exhibition Programme, 2017
Role: 3D Creative Lead
Agency: Freeman
Nissan Global Exhibition Programme, 2013
Role: Creative Lead
Agency: George P Johnson
Vodafone Exhibition, Mobile World Congress Barcelona, 2018
Role: Creative Lead
Agency: Freeman
Vodafone Power of Voice Campaign, London, 2016
Role: 3D Creative Lead
Agency: Freeman
Toyota Exhibition Concept, NAIAS 2012
Role: Creative Lead
Agency: George P Johnson
Nissan Exhibition, New York, 2012
Role: Creative Lead
Agency: George P Johnson
Lexus Global Exhibition Concept, 2012
Role: Creative Lead
Agency: George P Johnson
