APEC Leaders Week, San Francisco, 2023

APEC (Asia-Pacific Economic Cooperation) is an alliance of countries which hosts an annual event for member economies around the Pacific rim. It is held in a different country each year, and this year, the United States hosted the conference in San Francisco.

The project centered around a working concept of harmony. We wanted to create the perfect environment to have productive meaningful meetings between world leaders and their constiuents, where real progress could be made.

Celebrating San Francisco’s unique light and natural habitat was key to exemplifying the harmonious and collaborative envirnmemnt in many of the spaces at APEC. Honest materials, local flora and natural gradients worked together to establish a evocative space and identity.

Role: Group Creative Director
Agency: Hargrove