Pepsi UEFA Champions League Final 2018

Fans “love it live it” with pepsi and get closer to the game.

The “love it live it” campaign heroed world-class players and their lifestyles. Fans got a chance to love it and live it when Pepsi brought this to life at the UEFA Champions League Final. A 360 interactive football (soccer) game takes players from honing skills on the streets to the pressure of the stadium.

The bar, store, personalized t-shirt activation, DJ, as well as socially activated moments throughout the space helped bring the story to life, fans closer to the game, and brand affinity with Pepsi and football (soccer).